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Deanna Lee is the new Vice President of Communications and Marketing at The New York Public Library, appointed in April 2009. She is responsible for promoting the Library and its mission, activities, collections and milestones through publicity, marketing, system-wide publications, advertising, graphics, new- and multi-media.
Ms. Lee comes to The New York Public Library from the Asia Society, where as Vice President of Communications she oversaw media relations and marketing across all program areas—policy, business, education, arts, and culture—extending the worldwide reach and profile of Asia Society. Under her leadership media recognition of the Society doubled, with a 688 percent increase in broadcast coverage, in two years. She also developed new media content partnerships with The Far Eastern Economic Review, WashingtonPost.com, Project Syndicate, the Huffington Post and YouTube.
Ms. Lee joined Asia Society after a 20-year broadcast news career in both domestic and overseas posts. As the overseas producer for ABC's Nightline based in London from 1992 through 1997, she traveled extensively throughout the former Yugoslavia, Israel and the Middle East, Europe, Eastern Europe, Russia, and Australia. In Africa, she covered the famine and the U.S. deployment in Somalia, the election of Nelson Mandela in South Africa, and AIDS in Uganda. She traveled throughout Asia for a long-term ABC-BBC News collaboration on global environmental, health, and demographic concerns; and covered the death of Deng Xiaoping, the Hong Kong handover, and the resurgence of Shanghai as a world financial center.
Most recently, she was a Senior Producer at ABC's World News with Charles Gibson , formerly World News Tonight with Peter Jennings , responsible for news planning and feature segments for the broadcast. At World News , she oversaw the broadcast's education, health, and science reports; managed story proposals and development; and show promotion. Ms. Lee has been recognized with numerous honors for her reporting and producing, including eight Emmy Awards and one duPont-Columbia Award.
A native of Seattle, Wash., Ms. Lee is first-generation Chinese-American, and speaks Shanghainese. She serves on the Board of Directors of the Leadership Education for Asian Pacifics, Inc., on the National Advisory Council of the Asian American Justice Center, and on the Board of the New York Piano Society. An accomplished classical pianist, she is a magna cum laude graduate of Harvard University with a double major in Music, and English and American Literature.
